In a recent statement, marketing group Aegis said it is expected to meet market consensus for full-year underlying profit as it accelerates cost cuts in a more difficult than expected environment.
Aegis said first-half revenue fell 10.8 per cent organically to £636.7million ($1.04billion) but it beat the average forecast of £622.7million in a poll of analysts.
‘Market conditions are expected to remain difficult, and we are not forecasting on the basis of any upturn in the second half, although both Aegis Media and Synovate will face easier second half comparatives,’ Aegis said in the statement.
First-half underlying operating profit fell 29 per cent at constant currencies to £51.1million.
WPP, the world’s biggest advertising agency by revenues, reported this week that first-half like-for-like sales fell 8.3 per cent, while French rival Publicis posted a second-quarter drop of 8.6 per cent.
Aegis trades at 11.8 times 2009 earnings, according to Reuters Estimates, slightly above the UK agency sector average of 10.3 times.
The company, made up of marketing divisionAegis Media and market-research division Synovate, was able to maintain its interim dividend of 0.96 pence.
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Carmakers are amplifying spending on digital advertisements in the recent months to attract tech-savvy people in the age group of 25-44 years.
By digital marketing, companies such as General Motors India, Maruti Suzuki India, Honda Siel Cars India, and Hyundai Motor India are zeroing in on the core consumer profile that is generally chased.
Companies such as General Motors India, Maruti Suzuki India, Honda Siel Cars India and Hyundai Motor India are investing at least a tenth of their marketing budgets online. The digital medium helps these companies zero in on the core consumer profile that they typically chase.
“The average age of car buyers has dropped from 39 years to 35 years. These consumers are well-connected online,” said Mayank Pareek, executive director (marketing & sales) Maruti Suzuki India, the country’s largest carmaker.
Carmakers have traditionally been investing heavily through television and outdoor advertising during launches, re-launches or price revisions, followed by the time-tested print medium. Digital promotion, seen in an experimental light, mostly took a backseat in the marketing plans.
Mahindra & Mahindra auto division senior marketing vice-president Vivek Nayer said digital marketing is better than the conventional media as one can easily track results.
The maker of dashboard-like devices with applications appearing quite similar to those of the iPad, OpenPeak, has just been able to raise $52 million from venture arms of General Electric and Intel Capital.
Many experts are of the view that OpenPeak, rival to iPad, will very soon will be becoming a formidable player in the emerging energy management and efficiency space.
But the company isn’t alone in the field of devices — not by a long shot. Competitors like Tendril and Control4 have also gained a lot of traction with similar dashboard displays that exist separately from homeowners’ computers, televisions and phones. And that doesn’t count the numerous energy management systems that do integrate with these standard screens, like Microsoft Hohm and Google PowerMeter.
That’s where this new financing, which is considerable for a relatively capital efficient venture, could make a big difference. Not only will this be enough to beef up the company’s marketing budget and general visibility in the smart grid industry, it will also give it more leverage with potential partners that could help it trounce some of its lesser rivals.
OpenPeak solidified this move by entering into an alliance with Itron, one of the biggest makers of smart meters known for wirelessly beaming energy back to utilities and consumer devices.
Web 2.0, Facebook, LinkedIn, Mobile Marketing, and YouTube are considered to be relatively new terms for many business owners and marketers but a new book on marketing has suggested the marketing fraternity to make use of Web 3.0 marketing.
The book: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner suggests that marketers need to get engaged in Web 3.0 for staying ahead of the competition.
Mr. Tasner claims that Web 2.0, which includes Facebook, LinkedIn, YouTube, blogging and other sites, have become “oversaturated.” He also states that there are many misconceptions, like for example, many people think that MySpace or Facebook is just for kids. He claims that web 2.0 has a lot of noise and is distracting and that the modes of interaction limit “human touch.” Lastly, he talks about how there is little or no privacy in these social networking sites.
He says that Web 3.0 is “the convergence of new technologies and rapidly changing consumer buying trends.”
The rest of the book talks about mobile marketing and how it will become an important component of one’s marketing plan. He believes this because mobile marketing is an opt-in service and can provide valuable coupons and freebies to consumers. For marketers, it’s just another way to lure in consumers to frequent their business. Mr. Tasner gives real tactics to use when implementing mobile marketing in a marketing strategy.
This book is scheduled to be released in July 2010 and will be published by the Financial Times Press.
In a recent statement, marketing group Aegis said it is expected to meet market consensus for full-year underlying profit as it accelerates cost cuts in a more difficult than expected environment.
Carmakers are amplifying spending on 
Web 2.0, Facebook, LinkedIn, Mobile Marketing, and YouTube are considered to be relatively new terms for many business owners and marketers but a new book on