A prominent provider of e-commerce and interactive marketing solutions, GSI Commerce Inc., announced that FetchBack Inc. has been acquired by its Marketing Services division.

FetchBack Inc. is based in Arizona and provider of comprehensive retargeting solutions for more than 500 advertisers. This acquisition is expected to bolster the area of GSI’s marketing services capabilities with advanced solutions of FetchBack in order to complement its existing offering and for reaching new markets.

From Marketwatch.com:

“We’ve expanded our client base and market reach tremendously in a few short years and we’ve reached a point where this acquisition makes perfect sense,” said Chad Little, founder and CEO of FetchBack. “It positions us for continued growth while enabling us to focus on further enhancements to our technology. Our clients will benefit from access to GSI’s expertise across a broad set of marketing services, and GSI clients will be able to incorporate our solutions to improve the ROI of their online campaigns.”

FetchBack will operate as a wholly owned subsidiary of GSI’s Global Marketing Services division, which also includes sister companies TrueAction, Silverlign, GSI Media and e-Dialog. All of the business units within the reorganized division now report directly to Saridakis. Little will continue to lead FetchBack’s operations and will be a key contributor to developing innovative targeting products for GSI’s Marketing Services division.

“This move unites all of the business units operating under GSI’s Global Marketing Services division with a common and focused goal of providing unparalleled customer service as well as the most comprehensive, industry-leading solutions available to solve today’s–and tomorrow’s–online marketing challenges,” explained Saridakis.

Clients of FetchBack include rue Religion, Pingg, Abacus 24-7, and Aqua Superstore.

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