Web 2.0, Facebook, LinkedIn, Mobile Marketing, and YouTube are considered to be relatively new terms for many business owners and marketers but a new book on marketing has suggested the marketing fraternity to make use of Web 3.0 marketing.

The book: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner suggests that marketers need to get engaged in Web 3.0 for staying ahead of the competition.

From Seattlepi.com:

Mr. Tasner claims that Web 2.0, which includes Facebook, LinkedIn, YouTube, blogging and other sites, have become “oversaturated.” He also states that there are many misconceptions, like for example, many people think that MySpace or Facebook is just for kids. He claims that web 2.0 has a lot of noise and is distracting and that the modes of interaction limit “human touch.” Lastly, he talks about how there is little or no privacy in these social networking sites.

He says that Web 3.0 is “the convergence of new technologies and rapidly changing consumer buying trends.”

The rest of the book talks about mobile marketing and how it will become an important component of one’s marketing plan. He believes this because mobile marketing is an opt-in service and can provide valuable coupons and freebies to consumers. For marketers, it’s just another way to lure in consumers to frequent their business. Mr. Tasner gives real tactics to use when implementing mobile marketing in a marketing strategy.

This book is scheduled to be released in July 2010 and will be published by the Financial Times Press.

If you are a business entrepreneur or online marketer striving for reaping and optimizing the benefits of online marketing, you need to keep a close eye on the constantly evolving nature of marketing.

In addition to that, online marketing should be complemented with split testing and optimizing so that metrics are improved over a period of time.

From Dmnews.com:

Be granular: Use the power of the Internet to custom tailor your campaigns as much as possible. If you’re buying search ads on Google for blue widgets, then make sure your text ad creative is about blue widgets, and once the user clicks this ad, the landing page should be all about blue widgets too.

Google is not your only friend: While Google is a great way to build your sales, it’s not the only game in town. FaceBook, MySpace, Yahoo and MSN have great self-serve products as well and generally there is less competition on those platforms for you to make a bigger profit, especially if you can be creative.

Bring them back: You may have noticed that after you visit a commerce site, their ads start showing up all over the web whenever you are doing your search for weeks afterward? That is behavioral targeting (BT) at play, and one of this strategy’s major features is retargeting. A number of companies allow you to display ads to users that visited your site but didn’t buy. The idea is to target users that have expressed interest but for some reason didn’t checkout. Give them a better deal in your retargeting efforts.

By having strong metrics, online businesses can outbid competition for ad inventory and spend more on advertising.

In this web-dominated world of today, more and more businesses are exploring the idea of going online and reap endless benefits of Internet marketing.

The fact that Internet marketing is a set of easily accessible tools for promoting a business and its offering is something that is driving more and more businesses to the world of Internet and rightly so. After all, the number of potential customers going and staying on the web is increasing with each passing day.

From TheChronicleHerald.CA:

The whole idea behind Internet marketing is to build a database of prospects who are interested in your products and services, then communicate regularly with these prospects. Components of Internet marketing include email marketing campaigns, search engine optimizations (free and paid-for “ad words”), social media (blogs, Facebook, Twitter, etc.) and other elements of what is known in the industry as viral marketing techniques.

For example, one useful tactic would be to host a webinar, a live online presentation on a specific topic of interest to a target audience. Webinars are inexpensive to put on and allow the organizers to track who has attended, identifying potential business leads.

Email is another effective marketing tool, as it allows you to send targeted messages and measure results. For example, if a person gets an email introducing an interesting topic on a website and that person goes to that link, that action can be tracked. And if that person wants more information and fills out a short form on your website, how more qualified a business prospect can you possibly get?

These activities are not to be confused with spamming, which is simply flooding the Internet with messages to random people. Internet marketing is about building relationships online, communicating with people who give you permission to do so and providing value to the people you are communicating with.

One can easily measure the success of online media by the fact that more and more dollars are now being invested from traditional marketing to online media marketing, a fact that says it all.

In this YouTube video, Jeff Johnson talks about internet marketing with SEO, MySpace, RSS feeds, and Facebook. The video is all about learning new lessons about internet marketing with an aim to maximize business sales and improve business functioning.

In this blog, we will be reading and benefiting from some tips that can help a business reap optimum benefits of business marketing with social networking sites such as LinkedIn, Facebook, Twitter, and Orkut.

Social network marketing is a somewhat new concept for some businesses of the world. However, it is a very viable option for a business when it comes to getting engaged in revenue-generating marketing plan with an aim to retain existing and attract potential clients. The fact that more and more business entrepreneurs are relying primarily on social networks for soliciting business products and services says it all.

One of the greatest reasons why social network enabled business marketing is evoking such a great response in the last few years is primarily because of modern entrepreneurs’ ability to identify growth opportunities for their businesses with social marketing. Since aim of every business is to create long-term relationships with its customers and social marketing boasts of a huge list of potential customers, social network marketing is not only about talking sense but is also essential to fulfill business dreams.

Business marketing on social networking sites allows businesses to think ahead of their peers and stay ahead of the competition without any troubles. Social marketing can be very effective form of business marketing if a thoughtful planning is succeeded by effective actions. However, sincere and responsible business etiquettes are expected from every business and only a business that can follow them can expect to reap benefits of social network marketing in the truest sense.