Web 2.0, Facebook, LinkedIn, Mobile Marketing, and YouTube are considered to be relatively new terms for many business owners and marketers but a new book on marketing has suggested the marketing fraternity to make use of Web 3.0 marketing.

The book: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner suggests that marketers need to get engaged in Web 3.0 for staying ahead of the competition.

From Seattlepi.com:

Mr. Tasner claims that Web 2.0, which includes Facebook, LinkedIn, YouTube, blogging and other sites, have become “oversaturated.” He also states that there are many misconceptions, like for example, many people think that MySpace or Facebook is just for kids. He claims that web 2.0 has a lot of noise and is distracting and that the modes of interaction limit “human touch.” Lastly, he talks about how there is little or no privacy in these social networking sites.

He says that Web 3.0 is “the convergence of new technologies and rapidly changing consumer buying trends.”

The rest of the book talks about mobile marketing and how it will become an important component of one’s marketing plan. He believes this because mobile marketing is an opt-in service and can provide valuable coupons and freebies to consumers. For marketers, it’s just another way to lure in consumers to frequent their business. Mr. Tasner gives real tactics to use when implementing mobile marketing in a marketing strategy.

This book is scheduled to be released in July 2010 and will be published by the Financial Times Press.

If you have been moved by the success stories of blogs and blogging and thinking on the lines to add one more chapter (of your business) then this piece of information on free blogging sites is just meant for you.

Let us find out how you can create and manage blogs to improve sales and satisfy customers in a better way and like never before.

For blogging, free blogging sites such as WordPress.com and Blogger.com are good avenues. Create an account on any of these two sites and nourish your business’s blogging presence to find potential customers coming your way on their own rather than you sending thousands of emails to customers in hope of attracting a few.

The greatest advantage with free blogging sites is that the maintenance costs and the cost of creating your blog site is zero. All the tools that may be required by you to create a professional blog are available on these free blogging sites. With these easy-to-use tools (even if you do not have any HTML experience), your corporate blog gets ready in less than five minutes. Now it is time for you to strengthen your presence in the world of blogging by submitting fresh, relevant, and informative content and popularizing them on search engines and web directories.

Remember, the online blogging community has grown by leaps and bounds over the last few years and if you think that blogging through free blogging sites does not bring results, you better think twice. Free blogging sites are rewarding for every modern-day business and your business is no and cannot be an exception.

If you are looking for help regarding adding an RSS feed to your Blogger blog, this YouTube video is an informative thing for you as it helps you gain considerable insights into the world of blogging.

With this blog, we will read about some basic steps that need to be taken by a business to make the best use of business branding tools.

Business branding is a thoughtful process of reducing the operational and involved costs and increasing the returns on investments at the same time. It is concerned with promotion of a business in a big scale to create demand and awareness about its products and services. However, that does not mean that the business gets engaged into hefty marketing tactics. The business must try to be as simple as it can be without compromising on the uniqueness and appeal of its marketing plans.

First of all, the business must opt for a professionally designed website. If it already has a web site, it must be ensured that it is good enough to make an impression and updated frequently with unique, informative, and purchase-invoking content.

Secondly, too much emphasis on blogging is a sheer waste of time, money, and efforts. Blogging is great but it is a secondary business promotional tool. This means that it may be necessary but not the sole marketing strategy of a business. Promotional tools such as newsletters, blogs, articles, free gifts, press releases, and interaction of top management with customers are required to create and maintain an effective value proposition in front of the target audience.

Lastly, it is important for a business to realize that search engines such as Google prefer those websites that have a greater visibility on national, local, and state web directories but not reciprocal linking. This means that if you are running a local business, try establishing your business presence in the local, state, national, and international markets. Like this, every type of business operating at every level must publicize its potential at every possible market in the world.

With these small tips, your business can effectively reap the benefits of business branding without putting a burden on its marketing infrastructure.