The success of online marketing and businesses was left untouched by the economic struggles of many industry segments in 2009. The positive trends are likely to continue in 2010 as well.

Last year, online marketing became more accessible and affordable for even the smallest of businesses. In addition to that, online marketing got more refined and advanced with introduction of video and audio tools to name a few.

The New York Times went on to say that online interactive marketing was virtually potent to stand against recession of any kind.

Let us have a close look at some statistics to see why this statement is not hype. In 2009, video ad spending increased by as much as 80 percent and was accessed by almost 130 million advertising viewers.

In 2010, these spending are expected to rise by 44.9 percent along with expectations that there will be more than 144 million advertising viewers by the year-end.

Studies have revealed that a website video ad increases the duration of an average viewer’s stay on a website by more than 15 percent. The success of online ads can be attributed to the fact that while a picture is worth a thousand words, a video is worth millions of such words. Since interaction via video ad is direct and personalized, viewers prefer staying connected to a video ad than being associated with a traditional advertisement.

All in all, online interactive marketing is the red-hot recipe for small businesses in 2010. If you want your small business to think and act beyond the box, avail the services of an Internet Marketing Agency to make the best use of interactive online marketing now!