HeadsUp Entertainment International Inc. (Pinksheets: HDUP), operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine, have entered into a strategic marketing alliance with Aces Wine Group for marketing their limited premium line of wines in Western Canada.

The “Seven Deuce” line is expected to one of the hottest new brands in Canada this season.

From Marketwatch.com:

The CPT will be unveiling a marketing campaign to its player membership base as well as embedding the brand in a series of major events and parties in quarters 3 and 4 of 2010. Utilizing HeadsUp’s Canadian Poker Player Magazine, The Canadian Poker Player Television Network and positioning at CPT major events, Aces Wine Group looks to substantially increase distribution and revenue through the partnership.

“This deal exemplifies the power of the media channels that our company has built over the past 5 years and I am very pleased to be able to offer both a tremendous product through our marketing channels and deliver a strong revenue model for both Companies,” stated HeadsUp President and CEO Kelly B. Kellner.

Aces Founder and CEO Holger Clausen commented, “We are pleased to be able to specifically target our products to the substantial demographic that the Canadian Poker Tour reaches and are confident that consumers will love the products that we are so very proud to offer.”

A new mainstream retail brand will be introduced in the month of June to specifically promote the Canadian poker player market that the Canadian Poker Tour reaches