Google Caffiene – The New Search Engine

Posted by admin | Posted in Business Branding | Posted on 02-08-2010

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Google Caffiene - The New Search EngineThere has always been a tough competition among the search engines by Yahoo, Microsoft and Google. Recently, Bing was introduced by Microsoft and this gave a blow to the web designers of yahoo. Bing overpowered the already existing Yahoo search engine and Google now had to revamp their properties to stay number one in the market.

From Searchenginewatch.com:

As you might recall, Microsoft has recently unveiled their new search engine, Bing. And with the recent announcement that Microsoft’s Bing is going to soon power the Yahoo organic search results, Google needed to do something to keep their market share of search.

Google has unveiled a new test version of their search engine, which is being called “Caffeine”. This is being touted as the “next generation of search”.

What is different between the old version of Google (what we currently see at www.google.com) and this new “Google Caffeine” version of Google? Some are saying that this new version is much faster than the older version of Google.  Mashable’s conclusion is that “This search is not only faster, but in some instances in our few tests, seems more capable of producing real-time results.”

One of the claims of Google Caffeine is that it does a better job at including recent search results. Let’s take a look at a recent search phrase, one that Google most likely would not have indexed a few days ago, and look compare the results. One of the “trending topics” on Twitter as I write this is “RIP Eunice Kennedy“. So, let’s use this keyword phrase as a test.

This brought Google to start a new upgraded venture called “Google Caffeine” which is much faster. For a feedback, Google is targeting the real audience to review and give their comments on the new search engine.

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